Guides
Food truck markets: how to screen one before you commit
A method, not a city list: screen one food truck market with four calls to local offices, a kitchen call, a season check and a Pass or Fail sheet.
Topic
food truck expansion and market demand
Guides
How to observe a food truck operation with a skeptical eye: a 25 point field protocol
A 25 point field observation protocol for watching a food truck through setup, peak, board and wind-down, plus what observation cannot tell you.
Guides
Food truck expansion: four growth moves and how they fail
Food truck expansion comes down to four moves: more services, a second pitch, a second unit, or catering. Here is what each adds and how each one fails.